7 Things That Make for A Great Event

 In News

Anna Jones interviews Sky UK CEO Stephen van Rooyen after his opening keynote at Streaming at Scale, Sky’s Technology Summit. September 2016


Great events don’t just happen. In our experience they are the result of seven key ingredients:

1 Effective planning

  • We will work with you to create an event plan which sets out::
    • The purpose of the event and its aims
    • Who you are aiming this at (the audience), and who you want in the audience (specific individuals and organisations)
    • The story you are planning to tell (themes, key messages, tone), and how this flows throughout the entire event
    • Planned memorable moments and key audience takeaways
    • Post event audience actions (what you want the audience to do next)
    • Who is responsible for everything during the planning stages, and on the day

2 Appropriate venue

  • Criteria:
    • Size – seating capacity; you may need an exhibition space
    • Location/ convenience
    • Flexibility
    • Overall tone

3 Appropriate Chair, Moderator, MC

  • There are three types (we can recommend people who fit the bill):
    • The professional media presenter
    • The subject matter expert
    • The ‘celebrity’

4 A well briefed Chair

  • Working from script notes, or if necessary, a complete script (which we will write) – printed on branded cue cards

Prof Brian Cox keynote interview with Ray Snoddy, IBC 2014

5 Relevant speakers

  • We will brief speakers on the event purpose and aims as well their individual session, and the key points/ messages we want them to get across
    • We can help secure excellent speakers, including celebrity speakers
    • We can speakers with their presentations
    • We can write speeches (including keynotes)

Set for IBC Leaders’ Summit 2014. Chair: Andrew Neil

6 High production values

  • Effective staging
  • Professional and fully briefed AV team, who are working from a production schedule (we will produce this)
  • Clear branding at the event
  • High quality AV materials (slides, audio, video, sound effects, music)
    • We recommend you have a bespoke animated ‘sting’ to settle the audience at the beginning of each session (we can produce that for you – here is an example)

7 Overall ambience

  • The room is easy to find, clearly signposted
  • The wi-fi is easy to sign into and works
  • The Twitter hashtag has been created, and the timeline has been pre-populated
  • Refreshments are what you’d expect

 In short … Make it relevant, make it memorable; make it fun and stay-to-the-endable!

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